Cinnabon

Much loved American franchise, Cinnabon is a themed bakery that specialises in creating delicious cinnamon rolls known as Bons. The chain, which originally started in Seattle under the creation of a father/ son duo, has over 600 stores in the USA and has already started venturing over to the UK with around 20 bakeries opening since 2020. As manager of Deansgate Cinnabon in Manchester, Josh Whiting is in charge of ensuring that all customers receive top-level customer service and have the best experience in-store:

 ‘Here at Cinnabon, we pride ourselves in offering amazing customer service and strive to always have the freshest brands, freshest bons and the freshest coffee on the market. We make and bake all of our Bons in-store so that they are always delicious, warm and ready for our customers to eat as they come in. Our UK menu currently features four types of Bon: three of which are all-time American favourites, and one UK-exclusive brand collaboration flavour which is one of the brand’s best-sellers.’

On the topic of branded Bons, Cinnabon have recently introduced a new Bon which features one of the most popular spreads in the UK… Biscoff. As Josh details:

‘We have recently introduced our Biscoff Bon which has been an absolutely amazing seller. It has such a rich distinctive flavour from the combination of cinnamon and caramelised biscuit, our customers just cannot get enough of it! We have received so much feedback stating it is the best thing they have ever tasted, even from those who have never tried the biscuit before! And the sales numbers have been through the roof, we are just speechless with the love this Bon has received!’

When it comes down to it, quality is the number one priority for Cinnabon as Josh explains:

‘With all of our baked goods being made fresh in-store, the quality of the ingredients and brands that we use is extremely important to us. So, when it came to a brand collaboration with, we had no doubt that we would be collaborating with the best. Both of our brands hold so much weight within the food industry due to the taste, quality and brand reputation, that putting them together to do a collaboration was just perfect!

Having the ‘Created with Biscoff’ logo on the product labels and around the stores ensures means our customers know that it has been approved and tasted by Lotus Bakeries themselves.’

Josh explains more on the popularity of the Biscoff Bon:

‘The Biscoff Cinnabon has been absolutely legendary and despite being brand new it is already in the top two most popular Bon flavours in-store. I would absolutely recommend choosing Biscoff to do a collaboration with, not only are their products amazing but as a company, they are always on hand to help with any questions we had and they really went the extra mile with creating the Biscoff Bon!’